So, you’ve decided to start translating your website. Awesome. For most businesses, once they are profitable and firmly entrenched in the market in their base country, it’s an easy decision to decide to expand internationally. It’s what comes next that’s the hard part.
If you aren’t translating your content, how can you be sure that you are truly testing the market and giving it your best shot? As we’ve mentioned, 72% of consumers prefer to browse and buy online in their native language. That is a number so astounding that ignoring it can handicap your business.
But what language? If you don’t have an obvious contender for the first language to tackle, it can quickly become overwhelming. There are a few things we advise people to take into consideration when making this choice.
1. Existing traffic and customers
2. Determine demand